These queries can then be used to build custom audiences that can be activated for Amazon Ads campaigns across the entire marketing funnel ... to ask questions and get helpful guidance.

At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said ...

Amazon Ads has partnered with WPP’s media investment arm, GroupM, to co-develop an Amazon marketing cloud maturity framework for advertisers. The new platform will assess marketers’ maturity level ...