Ahead of Luka Doncic's debut, the Lakers are giving away a shirt bearing the star's iconic number 77 to every fan inside Crypto.com Arena. The arena seats around 20,000. The giveaway is a good gesture ...

Kilty Cleary is a Los Angeles-based media and marketing pro with 18+ years of experience. He's worked with top brands like Sporting News and Sports Illustrated, building key partnerships and ...

The secretive deal came to fruition abruptly, and the merch went on sale even more quickly, as Lakers fans can already purchase a Luka Dončić jersey. The star player will keep his jersey number ...

The world was shocked early Sunday morning when the Los Angeles Lakers landed superstar Luka Doncic in a deal that sent the Dallas Mavericks Anthony Davis. Doncic is a five-time first-team All-NBA ...

NEW YORK — After having unfavorable results in their City Edition jerseys leading up to Saturday, the Lakers made a uniform change a few hours before their marquee road game against the New York ...

but it's not because of Luka Doncic Madness has broken out in Los Angeles to get the Lakers jersey with Luka Doncic's name and number 77. There are endless queues to be among the first to get the ...

All three of the Lakers' new additions — Doncic plus big men Maxi Kleber and Markieff Morris — also posed together with their Lakers jerseys, per Dave McMenamin of ESPN. For Morris, of course ...

The first opportunity to buy the brand new Luka Doncic Lakers jersey is finally available…while supplies last. Just like he did in Dallas, Doncic will wear No. 77 for the Lakers. The jersey ...