Bud Light’s vice president of marketing, Alissa Heinerscheid, took a leave of absence in the wake of the controversy and AB InBev has spent recent months trying to resuscitate the brand’s ...

Read more: Celebrities Who Were Unrecognizable 10 Years Ago In a March 2023 episode of the "Make Yourself at Home" podcast, Bud Light's then-VP of marketing, Alissa Heinerscheid, said the company ...

Initially, Bud Light stood by the Mulvaney stunt as part ... Harvard Business School-grad Alissa Heinerscheid, said the company needed "to evolve and elevate" its "incredibly iconic brand" by ...

It worsened when Alissa Gordon Heinerscheid, Bud Light vice president of marketing, said in an interview that the brand was shifting its focus away from its “fratty” roots to promote inclusivity.