Sales of non-alcoholic beer, wine and spirits surged 26% over the past year to top $800 million in the US, market research ...
From 1989 to 2022, one company had the exclusive right to advertise alcohol during the Super Bowl. Since this time, many ...
Heineken has been instructed by the UK advertising regulator not to use an alcohol-free beer ad unless it is prominently stated the beverage is zero abv. A complaint had been lodged with respect ...
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In 2023, Heineken 0.0 made history when it aired a commercial during the Big Game — the first ad for nonalcoholic beer during the Super Bowl. Non-alcoholic beer is so beloved because “it ...