Even in war, branding applies. Israel and Hamas are engaged in a parallel battle of optics despite a ceasefire that took effect Jan. 19 after more than a year of devastating war.

It is believed that at least two of the six American hostages still held in Gaza are alive — Sagui Dekel-Chen, 35, who grew up in Bloomfield, Connecticut, and Edan Alexander, 19, from Tenafly, New Jersey. Four other Americans are believed to have been killed in captivity.

Hamas militants freed three male hostages held for more than a year in the Gaza Strip on Saturday and Israel released 183 Palestinian prisoners from Israeli jails in the fourth such exchange of a ceasefire deal that has halted 15 months of intense fighting.