Your email subject line should just be a short and simple hook ... “Linda, we don’t want you to miss out” or “This will look good on you, Linda” will increase your email open rates.

Insider spoke with career experts including Amanda Augustine and Dmitri Leonov to learn their secrets on crafting the perfect email subject line. Here are their top tips. Always write a subject line.

Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action? To find out, Phrasee examined the performance of more than 700 million emails sent by retail ...

In regard to campaigns, email open rates marketing is indispensable; therefore, to effectively mass send emails, marketers ...

One of the most popular techniques for driving more leads and traffic is cold email outreach. But how can you make the most ...