Even when it looked like all the stars were finally aligning, it ended up being the same result as the five previous games for South Carolina. The Gamecocks (10-9, 0-6 SEC) lost to No. 5 Florida 70-69 on a go-ahead basket by Gators guard Will Richard with five seconds remaining.

It seemed like Wednesday was the night jubilation would break thorough. Instead, Florida’s Will Richard hit a layup with five seconds left to give the No. 5 Gators a 70-69 win over South Carolina (10-9, 0-6 SEC) at Colonial Life Arena. It’s the first time the Gamecocks have started conference play 0-6 since 2013-14.

The Florida Gators (16-2, 3-2 SEC) and South Carolina Gamecocks (10-8, 0-5) are lined up for a Wednesday battle in Columbia. Tip time at Colonial Life Arena is 7 p.m. ET (SEC Network). Let's analyze