Since the first race in Monaco in 1950 the event has simply been known officially as the Formula 1 Grand Prix de Monaco. But starting with this season TAG Heuer is joining as a Title Partner of the race, and the official title will be the Formula 1 TAG Heuer Grand Prix de Monaco.

Title sponsors are nothing new for F1 races. After Monaco’s deal with Tag Heuer was confirmed by WWD, all but one event - the Mexico City Grand Prix - has a brand in its official name for the 2025 season.

Formula One's showcase Monaco Grand Prix will have a title sponsor, TAG Heuer, for the first time in nearly 100 years as a result of the sport's new partnership with French luxury giant LVMH.

TAG Heuer has become the first title sponsor in the history of the Formula 1 Monaco Grand Prix. The watch manufacturer was named as F1’s official timekeeper in January as part of LVMH’s 10-year global partnership with the series.