In 2025, organisations must rethink their approach to communications and talent branding. Traditional marketing approaches no ...

If companies want to attract and retain talent, they must market their employee value proposition effectively.

Celeste Sirin, employer brand ... will shape employer branding as a necessity, not a nice-to-have, in 2025—helping organisations redefine their EVP (employer value proposition), talent ...

Are you unsure how to land your dream job by leveraging your brand ... what you bring to a potential employer or client. Essentially, your unique value proposition is what makes you different ...

To this effect, OCBC Hong Kong has launched a two-day ‘Employer Brand Showcase’ in June 2024 to highlight its unique employee value proposition (EVP), which is centred around learning, wellbeing, ...