Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

While digital marketing dominates the landscape, direct mail offers a tactile, personal, and engaging way to connect with customers. However, managing direct mail campaigns manually can be time ...

To measure the success of your direct mail efforts, you've got to test your campaigns first. Follow these guidelines to get the most bang from your buck.

Direct mail is a vibrant channel that is constantly evolving. It offers many possibilities and solutions to match customer demands for personalized, targeted, and relevant communications.