To create an effective direct-mail campaign, start by getting your name on as many mailing lists as possible. Junk mail isn't junk when you're trying to learn about direct mail. Obtain free ...

By embracing advanced personalization strategies, you can ensure your campaigns cut through the noise and deliver real value to your audience. So, are you ready to take your direct mail campaigns ...

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.

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Direct mail campaigns are more likely to be informative, educational and personalised than the average UK advertising campaign, according to a WARC and Royal Mail Marketreach analysis of case studies ...

and explores the best strategies for measuring the effectiveness of direct mail campaigns. The report features a range of examples where direct mail has been used to drive ROI and sustained growth.

In today’s digital-first world, marketing strategies often revolve around virtual channels such as social media, email campaigns, and online advertisements. Yet, direct mail has retained its value as ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Initiate a direct-mail campaign to make frequent contact with your database. And support the campaign with sales activities, including follow-up phone calls as well as meetings with prospects ...

With Trump out of the race, his massive donor base is in play. Fundraisers see a golden opportunity—who will capitalize on it first?

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of ...