Dig deeper: What marketers should know about customer journey analytics In helping develop Amazon Pinpoint and its analytics features, the insights gained from my patents were instrumental in ...

Great customer experiences start with human connection, and technology should enhance, not replace these interactions.

call center etc.). Customer Journey Analytics is the process of tracking and analyzing the way customers use combinations of channels to interact with an organization (also known as omnichannel). The ...

Concierges and other AI tools will take recommendations and post-sales support to new levels of customization, with some ...

Understanding the Customer Journey: The Power of Real-Time AI AI ... we can expect enhanced predictive analytics, intelligent automation, and ethical AI adoption. These innovations will create ...

Marketers often imagine an ideal customer experience—predictable, seamless, and linear.But in today’s interconnected world, ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

In this modern era, where technology is reshaping every facet of business, retail operations are no exception. Through her insightful research, Vinodhini Chandrasekaran explores the transformative ...

While analytics has been part of the marketing ... they form the fundamental narrative of your customer journey and tell how users interact with your digital presence across websites and apps.