Just how important is it that businesses understand how customers interact with or feel about them, or be able to identify the "moments that matter" in customer interactions? Well, without that ...

and start dialogues with unique audience segments across all stages of the customer decision journey (CDJ), especially post-purchase stages such as retention and advocacy. From funnel to flywheel, a ...

Understanding the Customer Journey: The Power of Real-Time AI AI ... Enabling marketers to speak directly to consumers at all stages of the decision-making process will result in more effective ...

Consumer packaged goods (CPG) brands operate in a constantly evolving environment that is complex, dynamic and easily disrupted by new options and inputs —online and offline. Brand decision makers are ...