This week on Nation's Restaurant News the top story was Starbucks CEO Brian Niccol foreshadows possible layoffs. Starbucks Corp. CEO Brian Niccol, in a message Friday to all partners, said the ...

Brian Niccol stands to earn $10 million in signing bonuses alone for staying at Starbucks for six months after a "dogged pursuit" to convince him to lead the company. The board’s investment ...

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

The name appears in a new TV commercial, as well as its website and app. Starbucks’ new CEO Brian Niccol has also dropped the moniker in official earnings calls and interviews. Though it is ...

But CEO Brian Niccol’s first full quarter with the company still saw traffic decline in North America. Many of the key changes Niccol wants to implement are in testing or are rolling out slowly ...

The "fundamental change in strategy" was outlined by Chairman and CEO Brian Niccol during a Tuesday earnings call. He noted that recent changes — like the return of the condiment bar and ...

Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the global ...

When speaking on an earnings call with investors, CEO Brian Niccol said there would soon be a "roughly 30% reduction in both beverages and food," the network reported. Niccol didn't name any ...