Our palette represents the vibrant and tenacious nature of our community, as well as our rigorous academic standards and storied history. UB’s signature blue and white dates back to 1886, 40 years ...

The following examples break down the secondary color palette to show how color combinations can be used successfully. Each is different but still should be used in extremely limited instances, in the ...

Complementary colors live on opposite sides of the color wheel. Imagine red and green, blue and orange, or yellow and purple. Or move a half step over on the wheel, and combine a yellow-green color ...

Secondary colors are the superstars that shine when any two of the three primary colors — red, blue and yellow — team up. The results are orange, green and purple. Think of them as the second level of ...

The University signature can appear in any of the color schemes below. These color combinations work for the "stacked" versions of the logo as well. Remember, on dark or non-white backgrounds, there ...