Despite the increasing tactical significance of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led purchases reduce buyer remorse by ...

The business-to-business (B2B) e-commerce market is on a growth trajectory ... they have distinct characteristics. Small-business owners display a particular passion for their work and often ...

Take a closer look at the characteristics of your buyer personas ... with pre- and post-event marketing tactics that will result in effective B2B lead generation. You can market your webinar in ...

By analyzing route data and commuter profiles, companies can identify transit lines that align with their target audience's characteristics ... businesses to tap into the OOH advertising market and ...