Is Buc-cce's getting too big for its britches? This latest move to protect their image may actually do more harm than good.

Buc-ee’s has slapped yet another gas station with a federal trademark infringement ... Super Fuels’ three Dallas County stores use a cartoon dog logo that looks a little too similar to ...

Buc-ee's filed a lawsuit against a smaller Texas-based gas station chain on allegations ... ee's in U.S. District Court argues that Super Fuels' cartoon dog in a cape logo is too similar to ...

Buc-ee's is suing a smaller North Texas gas station chain, claiming it is infringing on the copyright for the Buc-ee's beaver logo.