The brand also received investment from Peter Thiel's venture capital fund, Founders Fund. Argent's founder, Sali Christeson, said after years of dressing down during the pandemic, people now have ...
Consumers say they feel most emotionally connected with brands that come across as caring about people like themselves, according to recent research from CustomerThermometer. The report was based on ...
That’s the power of branding. But creating a brand that sticks in people’s minds isn’t just about a cool logo or catchy slogan. It takes strategy, consistency, and a deep understanding of ...
Yet 54% of people with a visible difference say that brands regularly ignore them and 64% believe that adverts don’t represent people with visible differences. According to Changing Faces ...
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