In essence, our new brand architecture reflects the power of many in service of others.” Effective immediately, the “hubs” will operate as business lines under the Focus Partners name ...
Avery, Jill, and Chekitan S. Dev. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Teaching Note 520-112, May 2020. (Revised October ...
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