Months of Cowboy Carter promo in Levi's jeans, cowboy boots, and hundred-gallon hats have culminated in this: Beyoncé's NFL Christmas ... and matching fringed chaps. Both pieces were coated ...

“Boy, I'll let you be my Levi's ... Given Beyoncé's immersion into country on Cowboy Carter—the Texas-born megastar has been rocking ten gallon hats, double denim, and chaps of late—it ...

Levi’s latest campaign puts the denim company at the forefront of pop culture thanks to the megawatt star power of Beyoncé, connecting its longstanding brand identity with a figure who has ...

The CEO of Levi's, Michelle Gass, has announced that the brand will soon collaborate with Beyonce for Chapter 2 of their campaign. The singer had previously joined hands with the brand for Chapter 1.

The most visible part of that change to consumers might be Beyoncé in her Levi’s and all over the place. Levi’s linked with Beyoncé in September for a yearlong marketing blitz that started ...

“We launched our breakthrough campaign with global icon Beyoncé, reaffirming Levi's place at the center of culture, which is driving demand across our business, especially in women’s.” ...

For Levi Strauss & Co. (LS&Co.), 2025 is shaping up to be a year of more loose fits, new denim fabrics and impactful marketing campaigns. During the company’s Q4 2024 earnings call last week ...

In September, Beyoncé’s Instagram post featuring images from her Levi’s campaign amassed $1.3 million in media impact value, according to LaunchMetrics. Over a period of 48 hours, the ...

Peak Design and Tommy Hilfiger Were Swept Into the Luigi Mangione Manhunt Levi's Chief Digital Officer on the Beyoncé Effect and 'Rewiring' a 171-year-old Brand It started with layoffs, led to the ...