Amazon is ramping up ad spending on Elon Musk’s X, according to people familiar with the situation, a major shift after pulling much of its advertising more than a year ago, when many brands had concerns about hate speech on the platform.

Amazon has increased its ad spending on Elon Musk's X platform in a reversal from its previous decision to remove ads over hate speech concerns, according to a report.

Amazon is boosting its advertising spend on X, a year after many brands sought to leave after Elon Musk took ownership of the social media platform, according to the Wall Street Journal. The move comes weeks after Amazon executive chairman Jeff Bezos was seen socializing with the Tesla CEO and X owner during President Trump’s inauguration.