If announced, this would mark Alexa's most significant evolution since its debut in 2014. Although Amazon has long been a leader in the AI assistant space, the landscape is rapidly shifting. Companies like OpenAI, Google and Anthropic are rolling out increasingly sophisticated AI assistants capable of multitasking and completing complex requests.

In 2023, Amazon teased its next generation of Alexa. While the company was launching the Echo Show 8 and other devices, it also showed off an Alexa that was smarter, more conversational and using more enhanced language models.