SHEIN app makes comeback in India

Shein app relaunches in India with Reliance partnership
Chinese fast-fashion platform Shein has relaunched in India through a partnership with local conglomerate Reliance's retail chain, nearly five years after
Billionaire Ambani's Reliance brings Shein back to India after 2020 app ban
Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.
Shein re-enters India market after 5-year ban through Reliance Retail
Chinese online fast fashion brand Shein has re-entered the India market almost five years since its ban through the country's leading retailer Reliance Retail.
Shein Relaunches in India with Reliance: What You Need to Know
Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are important components of the competitive strategy:
Shein makes India comeback via strategic deal with Reliance
The new venture marks a strategic shift for Reliance Retail, which had previously incorporated various brands into its flagship fashion platform, Ajio. The Shein app offers consum
Reliance revives Shein fashion app in India after five-year ban
Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.
Shein's Comeback: Fast Fashion's Return to India with Reliance Retail Partnership
Chinese fast fashion giant Shein has re-entered India's market by partnering with Reliance Retail. The brand, now Singapore-based, offers affordable fashion products via its app, which sees strong uptake in India.
The Ambanis bring back fashion app Shein to India after ban; here’s all we know so far
Shein, a brand known for its vast selection of low-cost Western fashion, was among several Chinese apps banned in India in 2020 due to data security concerns following a border dispute between the two
Reliance Retail relaunches Shein app in India
Reliance Retail revives the Shein app in India, promising a fresh shopping experience for fashion enthusiasts.
Shein app returns to India via Reliance deal
Chinese fast-fashion retailer Shein has relaunched in India through a partnership with Reliance Retail, nearly five years after it was banned amid diplomatic tensions between New Delhi and Beijing. The new Shein India Fast Fashion app,
Shein resumes India operations in partnership with Reliance Industries
Shein, the fast fashion brand, has resumed its operations in India, in collaboration with Reliance Industries (NSE:RELI) Ltd., led by Mukesh Ambani. The move comes after the brand was banned in the country in 2020 due to security concerns.
After a 2020 ban, Shein has regained access to the world's biggest consumer market
Shein has entered an agreement with Mukesh Ambani's Reliance Industries to sell products under a new platform called Shein ...
Shein is back in India after 5 years, but why was it banned in 2020?
Gen Z’s favourite fast-fashion label has made a comeback in India. Reliance has launched an app to sell Shein’s products in ...
Junk From Temu, SHEIN Will Probably Cost You More Under Trump’s New Tariffs
The tariff policy has received bipartisan backlash, with the likes of Rand Paul and Mitch McConnell coming out against the ...