In a conversation with Bill Gates at the Eisemann Center in Richardson on Friday night, Cuban was blunt in his first public response about the trade that sent the international superstar he drafted to Los Angeles. "I've had a rough week," Cuban told Gates to begin the event per Sarah Hepola of The Dallas Morning News.

"Trading away Luka Magic has left a deep void in the hearts of Dallas fans. By banding together for this billboard campaign, we’re sending a strong, undeniable message to the Mavs front office: We refuse to be overlooked, and we deserve better decisions," Posner said.