The week-long programming stunt also comes as CBS recently shifted its Wednesday game night schedule — moving “Hollywood Squares” to 8 p.m. ET (instead of the originally planned 10 p.m.) starting Jan. 29. (Also on the evening: “The Price Is Right at Night” at 9 p.m. ET and “Raid the Cage” at 10 p.m. ET.)

Hollywood Squares may have just debuted on CBS, but it’s already making a major splash as the primetime hit gears up for a daytime run as well.

"Hollywood Squares," the recently introduced game show reboot on CBS, is heading to daytime for the week of January 27.

CBS continues its promotional push for Hollywood Squares. After giving the reboot a special airing behind the AFC Divisional Playoff Game between Baltimore Ravens and Buffalo Bills, the network is now putting the game show in its natural habitat — daytime — for a limited run.