Kicking off 2025 with a bang, UK rap star Central Cee has dropped an unexpected collaboration with 21 Savage titled “GBP.” The surprise single comes just days before the January 24 release of Cench’s highly anticipated debut album, Can’t Rush Greatness.

Central Cee has finally delivered his debut studio album, CAN’T RUSH GREATNESS.

The clue's in the title - You Can't Rush Greatness. But some people, like Radio 1 & 1Xtra DJ Kenny Allstar, would say it's been there all along. He's been a champion of the West London rapper, also known as Cench,

The buzzing U.K. rapper’s studio debut is a worthy entry into the genre of motivational raps, and proof that his viral rise is deeper than the algorithm