Ryan Reynolds and Blake Lively may be losing the "image war" in legal drama with Justin Baldoni as "It Ends With Us" court battle weighs on public perception.

On Dec. 31, 2024, Baldoni and his publicists sued the New York Times for libel for an article published about Lively's sexual harassment complaint. That same day, Lively filed a federal lawsuit against Baldoni, Wayfarer Studios and his publicists, alleging she was retaliated against for reporting sexual harassment.

In December 2024, Lively sued Baldoni, his production company Wayfarer Studios, his producer James Heath, his publicist Jennifer Abel, crisis publicist Melissa Nathan and more. In addition to her sexual harassment claims, she accused Baldoni and his team of orchestrating a p.r. smear campaign against her.