Apple Cider Vinegar hits you over the head with its mission statement in the opening scene. Actress Kaitlyn Dever, playing a defiant Belle Gibson, stares directly into the camera and clarifies that this is a true story based on a lie and that the real Belle Gibson received no money from the project.

In relation to The Whole Pantry, Gibson's infamous health app vanished from app stores nearly ten years ago. The application was downloaded 300,000 times at a cost of $3.79 per download before Gibson's deceit was unveiled.