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Amazon and Walmart’s retail media networks will continue to take 84% of available ad spend in 2025, squeezing the long tail of smaller and niche retailers that run RMNs as they battle it out for a decreasing slice of the pie. However, could there be another, related, new revenue stream for these smaller players?
A:
Analysts at eMarketer are predicting that despite the amount spent on retail media growing fivefold since 2019, there are now so many networks fighting for ads that the smaller players...
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