The Camera Company has been in business since 1977. Our staff is here to help you improve your photography by offering tips and tricks and guide you in selecting the proper photo gear. We are "the" place in Madison Wisconsin to find a huge selection of photo equipment. We sell cameras, lenses, lighting gear, tripods, bags and backpacks, and tons of accessories. We also sell used camera gear and offer equipment rental. Our in-house photo lab provides photo prints, canvas prints, metal prints, video transfer, film developing, and a large selection of personalized photo gifts. Stop in today and let us help you improve your photography.